| Industry: | |
| Location: | Ukraine |
| Services: |
Ledprojector
The leading supplier of video projectors and accessories in Ukraine
Brand
LedProjector is an online store of projectors and projection equipment. The main goal of the client is to reach the top positions of the Google search engine for all possible keywords and achieve high traffic through search engine optimization. There is a fairly high competitive niche in the Google Ukraine search engine results because the most highly competitive marketplace sites are at the top of the search.
Goals and objectives
- Improving the visibility of the resource;
- Increase the website's ranking in the search engine;
- Raising positions in the top of the search results;
- Improving website usability;
- Retaining customers and attracting new ones.
Strategy
- Competitor analysis;
- Collecting and expanding the existing Semantic Core;
- Technical optimization of the site;
- External promotion;
- Content filling, development and creation of a Blog.
Work
Technical audit of the site
Content filling, development and creation of a Blog.
Expanded the search engine
To increase the visibility of the resource in search results, we analyzed the semantics and selected new relevant keys for all categories of the online store. Various sources were used to collect queries: Ahrefs, search tips, competitor sites, Google Search Console, etc. The resulting core was distributed across category pages, subcategory pages, Blog pages, and additionally, filter pages. The basic categories included Projectors, 3D Glasses, and Screens for Projectors. At this stage, we drafted the ToR for the authors and prepared optimized unique texts for the landing pages.
We performed technical optimization and worked with commercial factors
We fixed technical issues in pagination, multilingualism, eliminated duplicate pages and meta tags, broken links, generated a new sitemap, created a new robots.txt file, and implemented schema.org micro-markup. We generated a template for the Title and Description meta tags and implemented the keys for promotion.
Developed a strategy for external optimization
During the course of the work, we selected donor sites and systematically built up the link mass using anchor and nofollow links for a number of priority keys and pages. At the same time, we worked on crowd marketing - we placed nofollow links on blogs and forums.
Result
Increased the number of keywords to 22 thousand
More than 4 thousand keywords in the top 10 of Google
Change in the number of website visitors
Comparison of the number of visits for the last 3 months
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