What is contextual advertising?
This is a set of measures to monitor all processes related to contextual advertising, to make changes and maintain the relevance of the advertising campaign. High-quality PPC management contributes to the achievement of set goals and control of advertising effectiveness indicators.
Why is it necessary to maintain a Google advertising office?
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Competitors and their advertising traffic are constantly changing.
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The requirements of the Google Ads system are regularly updated.
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New requests, unpredictable minus words appear.
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User interests and preferences are changing.
All these points can significantly reduce the effectiveness of advertising, thereby reducing your sales and profits. To prevent this, you need to order contextual advertising services.
What are the advantages of PPC management?
The specialists of our company competently approach to the contextual advertising management, so we will be able to achieve the following results:
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Compile a high-quality semantic core - identify the most effective keywords and phrases, focusing on competitors and user interests, remove ineffective ones that do not bring traffic to the site.
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Save costs for the advertising campaign due to the optimization of the budget and the low cost of a click to go to the resource.
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Establish a strong interaction with potential customers with the help of products that interest them, designed in an attractive advertising banner.
What is included in Google advertising management?
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analysis of statistical data using the Google Analytics, which allows you to see from which platforms users go to the site, how they interact with the ad and the resource, how effective the advertising banner is;
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tracking the cost of a click and the positions of advertisements, since these indicators change quite often;
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expanding the list of negative words that have a bad effect on site traffic and budget;
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updating the semantic core - adding new keywords and phrases for high conversion;
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finalization of advertisements, because the company may run promotions that should be demonstrated in advertisements;
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making changes to the site for a successful advertising campaign: simplifying the order form, adding payment and delivery methods, increasing the conversion rate of pages;
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checking the functionality of contextual advertising, removing broken links, analyzing 404 errors;
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control of advertising campaign expenses;
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drawing up a plan to improve the advertising campaign;
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other action.
Thus, conducting contextual advertising is a constant work that requires special knowledge, tools and programs. We advise you to save your time and contact our Galaxy IT specialists for help. We have access to professional services that help to set up and control advertising campaigns, and we also offer the service of advertising office management at a favorable price.
Maybe will be interesting:
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Our team
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
Experience gained
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied