Brand book development

What is brand book development, and who needs it?

This is a set of measures aimed at forming the main internal corporate document, which consists of information about the brand, positioning strategy, rules for the use of graphic and visual elements. Brand books can be used by the company's management to monitor business development, marketers for advertising campaign setup, and designers in the process of creating the outer shell of the brand.

Why should you order the brand book development?

The brand book plays a huge role in the success of the company, because it:

• allows to preserve the integrity of the brand and form a single ideological concept;

• helps to effectively set up the company's promotion and determine the positioning strategy;

• increases brand recognition, sets the right vector of marketing development;

• facilitates the distribution of authority between specialists, allows you to correctly draw up the technical task, requirements and rules for creating an advertising campaign;

• is an excellent assistant for new employees of the company, because they will be able to easily familiarize themselves with the ideas and principles of the company, and understand the essence of its activities.

What are the elements of a brand book?

1) Ideological - information about the company:

• field of activity;

• market positioning;

• brand values ​​and principles;

• characteristics of the audience segment;

• overall strategy.

2) Graphic - visual objects:

• trademark: its concept and idea, color scheme, scaling conditions, construction standards;

• logo: description, color scheme, location schemes, resizing conditions;

• brand block: its concept, placement options, colors, structure;

• corporate colors: definition of the main and additional colors;

• Company fonts: selection of main and additional fonts.

3) Legal - protection of copyrights for the brand book and its main elements, observance of commercial secrecy, non-disclosure of the customer's personal data.

What stages does the brand book development consist of?

1. Obtaining a technical task.

2. Briefing.

3. Audit of competitors and the market.

4. Construction of the brand book structure.

5. Formulation of the concept.

6. Development of brand book elements.

7. Approval of the final option.

8. Layout and printing.

How much does it cost to develop a brand book?

The cost of a brand book depends on many factors, the most important of which are:

• desired content;

• number of pages;

• number of design options;

• number of elements and degree of their processing;

• purpose of development;

• individual wishes of the customer.

The final cost is calculated after drawing up the technical task.