What is brand book development, and who needs it?
This is a set of measures aimed at forming the main internal corporate document, which consists of information about the brand, positioning strategy, rules for the use of graphic and visual elements. Brand books can be used by the company's management to monitor business development, marketers for advertising campaign setup, and designers in the process of creating the outer shell of the brand.
Why should you order the brand book development?
The brand book plays a huge role in the success of the company, because it:
allows to preserve the integrity of the brand and form a single ideological concept;
helps to effectively set up the company's promotion and determine the positioning strategy;
increases brand recognition, sets the right vector of marketing development;
facilitates the distribution of authority between specialists, allows you to correctly draw up the technical task, requirements and rules for creating an advertising campaign;
is an excellent assistant for new employees of the company, because they will be able to easily familiarize themselves with the ideas and principles of the company, and understand the essence of its activities.
What are the elements of a brand book?
1) Ideological - information about the company:
field of activity;
brand values and principles;
characteristics of the audience segment;
2) Graphic - visual objects:
trademark: its concept and idea, color scheme, scaling conditions, construction standards;
logo: description, color scheme, location schemes, resizing conditions;
brand block: its concept, placement options, colors, structure;
corporate colors: definition of the main and additional colors;
Company fonts: selection of main and additional fonts.
3) Legal - protection of copyrights for the brand book and its main elements, observance of commercial secrecy, non-disclosure of the customer's personal data.
What stages does the brand book development consist of?
Obtaining a technical task.
Audit of competitors and the market.
Construction of the brand book structure.
Formulation of the concept.
Development of brand book elements.
Approval of the final option.
Layout and printing.
How much does it cost to develop a brand book?
The cost of a brand book depends on many factors, the most important of which are:
number of pages;
number of design options;
number of elements and degree of their processing;
purpose of development;
individual wishes of the customer.
The final cost is calculated after drawing up the technical task.
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A Swedish food company that develops wireless solutions for concerts and public events and sells franchises around the world.
Kyiv jewelry store YourDiamonds
An entrepreneur from Kiev (Ukraine) who deals with the professional supply of jewelry.
There is a possibility to create jewelry with any engravings or with a diamond depending on your choice.
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied