What is a SEO competitor analysis, and when should you order this?
This is a complex procedure that allows you to identify the main competitors on the market, analyze their activities and understand how to make your business more attractive to customers. The main goal is to find out the advantages and disadvantages of rivals, their development strategies.
We believe that the analysis should be conduct if:
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You want to open a business - to create an effective marketing strategy and pricing policy, research the sphere in which you plan to work, discover the difficulties that may arise.
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You want to maintain your position in search results - to learn about the trends that attract the attention of the target audience to the competitor's company.
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You want to expand a business - to predict development mistakes, avoid plagiarism, come up with something original, increase sales.
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You want to overtake your competitors who occupy top positions in the market.
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You want to improve sales and search positions.
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You want to learn about the promotion methods of competitors who have succeeded in achieving their goals.
What does SEO competitor analysis consist of?
Galaxy IT specialists explore the competitors' site according to various criteria, including:
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visibility in search results - what position the site occupies (the higher - the better the page is optimized);
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number of visitors, traffic sources, cost of each lead;
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semantic core - promotional keywords, their frequency, the level of competition for each request;
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content - definition of the size, main indicators of SEO analysis, keywords;
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backlinks - their number, number of referring domains, dynamics;
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download speed;
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adaptability for different devices - availability of a mobile version of the site for greater attraction of the target audience;
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structure of the site and its individual pages;
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multiregionality and multilingualism;
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others
What results will you get by ordering a competitor analysis from the Galaxy IT studio?\
Comprehensive SEO analysis of competitors' resources allows:
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Research competitor sites and take into account effective development methods and strategies.
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Create a unique proposal that will distinguish your company from others.
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Improve the structure of the site.
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Avoid competitors’ mistakes.
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Increase traffic by using high frequency keywords.
In the conclusion you get increasing in the number of sales and obtaining the desired profit.
You should entrust the analysis of competitors to Galaxy IT professionals. They will provide you with a detailed report on each competitor and a list of effective recommendations.
Maybe will be interesting:
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Our team
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
Experience gained
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied