What is Google Shopping advertising?
This is a convenient service that allows potential customers to know about the products without going to the site. The ad displays the information that is usually most important to the buyer: photos, price, and the site from which the item was taken. Moreover, it can be shown in several places: in the search results of Google, YouTube, on partner sites. Ads are also placed in the Shopping search results tab for free.
Who is Google Shopping suitable for as an advertising tool?
Google Shopping advertising is suitable for companies that sell products, primarily:
online stores with a large range of products - advertising shows what products the seller has, which increases the probability of buying from him;
retailers in competitive niches with a high cost per click - the owners of such sites do not need to pay for the transition, because the potential client will understand before the click whether the price suits him or not.
What are the benefits of Google Shopping for business?
High conversion. Visibility of the product helps the target audience who is interested in purchasing the product to learn about it.
Relevance of the request. Ads are shown only to Google users who are searching or have searched for a product.
Immediate product presentation. Advertising shows bright images of the product that attract the attention of the target audience.
Saving money. Advertising shows the price, photos, so if the potential client did not like what was offered, he will not go to the site, and therefore you will not pay for a click.
Cost optimization and wide coverage. Once your ad is launching, you don't need to adjust it or set up because your ad updates automatically.
Flexible settings. Advertising can be displayed according to various parameters that will most fully correspond to the target audience.
How to set up Google Shopping?
Before launching Google Shopping ads, we check this for compliance with the requirements of the search engine. In order for your ad to be indexed correctly, not to fall under spam and filters, you should entrust this work to a specialist who knows how to set up Google shopping without unnecessary complications. In general, setting up ads takes place in several stages:
Preparation of a file with data of specific product items that will be advertised.
Checking products for compliance with the requirements of search engines, if necessary - making corrections to the product description or removing the product.
Analysis of the resource for the presence of all the necessary information for successful moderation - contact data, online payment, clear terms of return, exchange and delivery of the order etc.
Creating a Google Merchant Center account, uploading a product file and going through moderation.
Setting up an advertising campaign in Google Ads.
Launching an advertising campaign.
Maybe will be interesting:
Our goal was to create a convenient website where, in a presentation form, and as conveniently as possible, it would be possible to present bags, backpacks and accessories.
Using a flat style, displaying a couple of items on the whole screen, visualization was performed, with the size of the product on the floor of the screen, for the possibility of a detailed examination of the product, without even going to the product card.
A Swedish food company that develops wireless solutions for concerts and public events and sells franchises around the world.
Kyiv jewelry store YourDiamonds
An entrepreneur from Kiev (Ukraine) who deals with the professional supply of jewelry.
There is a possibility to create jewelry with any engravings or with a diamond depending on your choice.
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied