What is the semantic core of the site?
This is a set of keywords and phrases that arouse the interest of the target audience, force them to visit the site and are used for promotion. Queries in the semantic core are divided by frequency, competition and commercial components. Semantics should correspond to the theme of business and reflect its orientation. It should be ordered during creating and optimizing a site, launching an advertising campaign.
Why is the creation of a semantic core necessary?
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Compiling the correct structure of the site - semantics allows to determine the hierarchy of pages and increase usability.
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Promotion to the first positions in search results - semantics adjusts each page for a specific key query, which is positively perceived by search engines.
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Compiling a content plan - text and visual content will fully match the business theme and attract new customers.
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Setting up contextual advertising - using the semantic core during running ads allows to get additional traffic and interest more potential customers.
Thus, you will be able to:
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Save money on promotion - with a correctly compiled semantic core, there is no need for additional promotion of the site.
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Increase conversion - the target audience will see your site in search results.
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Increase profit - sales growth necessarily leads to the desired income for the company.
What are the stages of building a semantic core?
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Business analysis. We analyze the subject of business, its specifics, and determine the target audience.
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Analysis of competitors' sites. We move on to collecting information about those competitors who managed to get to the top of the search results and determine the volume of their semantic core, the number of high-frequency, medium-frequency and low-frequency keywords and other important factors.
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Collection of basic keywords and phrases for the semantic core. We begin to form keywords that are necessary for the correct design of the site structure and content.
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Keyword clustering. We sort requests by products, services, goods, and their frequency.
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Keyword processing. We remove unnecessary words, phrases and doubles.
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We develop the structure, add new pages as necessary.
The cost of creation a semantic core
The team of Galaxy IT professionals selects the semantic core at a reasonable price, which is determined by the high quality of work and speed of execution.
Maybe will be interesting:
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Our team
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
Experience gained
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied