What is targeted advertising in social networks?
This is an Instagram ad that is shown to the target audience and calls for a certain action: buy a product, use a service, show interest in a brand, subscribe, leave a request, call.
What are the advantages of targeted Instagram advertising?
Instagram is a popular social network among millions of people around the world. You can use this not only for entertainment or life demonstration, but also for business development. Running ads on this platform has many advantages, the most important of which are:
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advertising campaign setup with a minimum budget to test effectiveness;
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low cost compared to physical advertising media (postcards, billboards) and media advertising;
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wide reach of the audience due to the popularity of Instagram;
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direct influence on the target audience thanks to detailed customization;
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editing advertising content depending on changes in the company or the interests of the audience;
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creation of promotions for those users who previously performed certain targeted actions;
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advertising campaign setup with taking into account the business accounts of competitors and their subscribers;
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advertising campaign setup and launching do not take much time, the results can be seen immediately after the start.
In what cases do we recommend ordering Instagram targeting?
Since Instagram is more focused on visual content, it is perfect for companies that present their products or services in the form of pictures and videos:
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beauty and health;
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online stores for clothes, shoes, jewelry, other goods;
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hospitality business;
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educational programs.
What are the functions of targeted Instagram advertising?
Professionally configured campaign operates in such main areas as:
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the widest coverage of the target audience;
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persuasion of the user to visit the site and know more about the company's products;
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stimulation to targeted action: purchase, order, subscription, registration;
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product or service demonstration.
Full implementation of these functions leads to the following results:
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successful sale of goods or services;
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attracting a potentially interested audience;
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getting the desired profit.
What work do we do for targeted Instagram advertising setup?
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Transfer the Instagram profile to the status of a business account.
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Connect the account to the company's Facebook page.
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Choose the goal of the advertising campaign in Ads Manager.
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Create an advertising account.
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Choose a business Facebook page.
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Configure the target audience according to various parameters.
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Decide on the placement - advertising in the story or the Instagram feed.
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Set the budget and schedule for displaying ads.
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Create an announcement.
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Choose a payment method.
The effectiveness of Instagram targeting depends on the correct setup, so we recommend involving specialists in this work and trusting them with this multi-stage process.
Maybe will be interesting:
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Our team
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
Experience gained
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied