What is targeted advertising in social networks?
This is an ad that is broadcast to users who do not yet intend to purchase a product or use a service. The purpose of targeting on Instagram is to familiarize people with the company, its offers, and also to arouse the desire to take targeted actions.
Why do we recommend ordering targeted Facebook advertising?
Facebook is a popular social network that millions of people around the world use every day. This fact creates great opportunities for promoting products and services. It has such advantages as:
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variety of advertising formats: images, videos, slideshows, banners, galleries, etc;
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the possibility to launch advertising on various platforms: news feed, special advertising column on the Facebook page, partner sites;
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a large number of promotion tools;
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wide audience coverage;
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addressability - the ability to set a promotion goal;
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personalization - the most accurate parameters of the target audience;
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conducting retargeting to encourage the purchase of a user who previously interested in a specific product or service.
Thus, Facebook is the most effective promotion platform through which you can build and strengthen your brand.
What works are included in the Facebook targeted advertising setup service?
Our professionals perform work in several stages:
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Creating an advertising cabinet and gaining access to the Ads Manager advertising tool for parametres setup.
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Determining the goals of advertising:
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recognition (increase in popularity, audience loyalty);
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conversion (performance of targeted actions: purchase, order);
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traffic (increase in website visits, product and service views).
Before determining the target of targeting, we communicate with the client about the key tasks of the company, because an incorrectly defined target leads to the failure of the advertising campaign.
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Target audience setup according to various parameters: gender, age, marital status, geolocation, nationality, language, education, behavioral patterns. After such a selection we have only the target audience, which increases the chances of effective use of the advertising budget and achievement of the results.
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Selection of platforms for launching an advertising campaign: on Facebook, on Instagram, on Audience Network, on Messenger.
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Budget calculation: the higher the price, the more often users will see ads.
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Choice of ads display time: day or night.
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Creation and placement of ads.
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Error checking.
Thus, a quality targeted Facebook advertising setup allows you to effectively promote the company, its brand and products, so order a service from Galaxy IT at a favourable price.
Maybe will be interesting:
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Our team
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
Experience gained
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied