Complex PPC management services

What is contextual advertising?

This is a set of measures to monitor all processes related to contextual advertising, to make changes and maintain the relevance of the advertising campaign. High-quality PPC management contributes to the achievement of set goals and control of advertising effectiveness indicators.

Why is it necessary to maintain a Google advertising office?

1. Competitors and their advertising traffic are constantly changing.

2. The requirements of the Google Ads system are regularly updated.

3. New requests, unpredictable minus words appear.

4. User interests and preferences are changing.

All these points can significantly reduce the effectiveness of advertising, thereby reducing your sales and profits. To prevent this, you need to order contextual advertising services.

What are the advantages of PPC management?

The specialists of our company competently approach to the contextual advertising management, so we will be able to achieve the following results:

1. Compile a high-quality semantic core - identify the most effective keywords and phrases, focusing on competitors and user interests, remove ineffective ones that do not bring traffic to the site.

2. Save costs for the advertising campaign due to the optimization of the budget and the low cost of a click to go to the resource.

3. Establish a strong interaction with potential customers with the help of products that interest them, designed in an attractive advertising banner.

What is included in Google advertising management?

• analysis of statistical data using the Google Analytics, which allows you to see from which platforms users go to the site, how they interact with the ad and the resource, how effective the advertising banner is;

• tracking the cost of a click and the positions of advertisements, since these indicators change quite often;

• expanding the list of negative words that have a bad effect on site traffic and budget;

• updating the semantic core - adding new keywords and phrases for high conversion;

• finalization of advertisements, because the company may run promotions that should be demonstrated in advertisements;

• making changes to the site for a successful advertising campaign: simplifying the order form, adding payment and delivery methods, increasing the conversion rate of pages;

• checking the functionality of contextual advertising, removing broken links, analyzing 404 errors;

• control of advertising campaign expenses;

• drawing up a plan to improve the advertising campaign;

• other action.

Thus, conducting contextual advertising is a constant work that requires special knowledge, tools and programs. We advise you to save your time and contact our Galaxy IT specialists for help. We have access to professional services that help to set up and control advertising campaigns, and we also offer the service of advertising office management at a favorable price.