IPTel
Ukrainian SaaS platform for telephony, call tracking and call analytics.
| Industry: | |
| Location: | Ukraine |
| Services: |
Client
The client contacted us with the idea of modernizing and updating their website, and in the future, creating a CRM system for more convenient use of their product.
Since the website was previously built on the WordPress platform, it was suggested to update the platform, as the WP platform did not provide all the features to create a platform that could cover all the client's wishes for modernizing the website.
Task
Create a new web platform based on Laravel React, taking into account all the features of the client's business.
- Develop a new UI/UX design from scratch;
- Individually develop the front-end and back-end of the web platform with the involvement of SEO specialists;
- Integrate many new features and blocks that the old platform did not cover.
SEO
When we switched to the new platform, our development and SEO team successfully minimized the negative effects. The new site had a traffic drop of only 15-20%, lasting a few months before stabilizing, instead of the predicted 50% drop. By March 2023, the site started recovering traffic and search rankings. In 2024, we launched new features, categories, products, and content. Our updated SEO strategy helped us reach the TOP-3 positions on Google for key queries.
Since the release, the Galaxy IT team has been responsible for the technical support of the platform. A separate team of developers, designers, and SEO specialists is assigned to the project to implement the client's plans for further online business development.
