Luxury Lingerie E-Commerce Design: From First Launch to Full Redesign
Two generations of online store design for a handmade luxury lingerie brand, evolving from a multi-currency catalogue to a video-first shopping experience with advanced filters and size guidance.
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| Location: | U.S.A |
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Meriel is a fashion ecommerce brand. The client came to us to rebuild an outdated website into a modern, elegant online store — with a clean structure, a convenient catalog and a checkout flow that keeps customers engaged from the first screen to the order confirmation.
We handled the full scope: UI/UX design, layout and the ecommerce features the brand needs to compete and grow.
Online store
Developed a complete online store with a catalog, filters, product cards and a streamlined checkout.
Design from scratch
Created a high-quality design from scratch with all the latest relevant UI/UX solutions.
Responsive layout
Built a responsive layout in conjunction with back-end development for stable performance on any device.
The result is
Meriel’s store grew from a stylish first launch into a modern, video-driven shopping experience. The redesigned interface presents each product in motion, makes it far easier to filter a large range and pick the right size, and keeps the brand’s luxurious, confident character on every page.
The client has been with us across two stages of the store’s life. We first created the original design with multi-language and multi-currency support, then returned to rethink the entire experience, so the redesign was built on real knowledge of the brand, its range and its customers rather than starting from zero.
