| Industry: | |
| Location: | Ukraine |
| Services: |
psy-kyiv
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Task
Develop and implement a comprehensive digital marketing strategy for the "Center for Clinical Psychology and Psychiatry". The primary objectives are to increase brand awareness, boost website traffic, and ultimately increase the number of patients seeking psychological or psychiatric help. This involves creating an effective Google Ads campaign and optimizing the website's structure and content to improve search engine visibility.
Work
As a digital marketing team specializing in Google Ads and content strategy, we:
- Conducted thorough keyword research related to psychological and psychiatric services.
- Developed a strategic Google Ads campaign structure, including search and display ads.
- Created compelling ad copy that resonates with individuals seeking mental health support.
- Implemented audience targeting to reach potential patients most in need of the center's services.
- Set up conversion tracking to measure the effectiveness of the ad campaigns.
- Performed a comprehensive website audit to identify areas for structural improvement.
- Developed a content strategy to expand the website's informational resources.
- Created new, SEO-optimized pages focusing on various psychological and psychiatric topics.
- Implemented schema markup to enhance the website's appearance in search results.
- Optimized existing content to improve search engine rankings and user engagement.
- Set up Google Analytics to track website performance and user behavior.
- Provided regular performance reports and made data-driven optimizations to both the Google Ads campaign and website content.
Result
The implemented digital marketing strategy significantly enhanced the online presence of the "Center for Clinical Psychology and Psychiatry". The Google Ads campaign effectively increased brand visibility, reaching individuals actively searching for mental health support. This resulted in a substantial increase in qualified traffic to the website and a higher number of inquiries and appointment bookings.
The expanded and optimized website content improved the center's search engine rankings, making it more discoverable for a wider range of mental health-related searches. The increased number of informative pages not only boosted the center's authority in search results but also provided valuable resources for individuals seeking information about mental health issues. This comprehensive approach led to a notable increase in brand awareness, established the center as a trusted source of mental health information and services, and ultimately resulted in a significant uptick in patient visits. The center successfully expanded its reach, helping more individuals in need of psychological and psychiatric support while strengthening its position in the competitive healthcare market.
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