What is contextual advertising analysis?
This is an audit of the quality of setting, design and effectiveness of advertising campaigns. The results of the revision helps the customer to understand how to optimize advertising to achieve the set goals.
In what cases is it desirable to carry out an analysis?
The analysis should be conducted if the ads do not bring any results: the number of potential customers and sales does not increase, the profit does not change. In addition, it is worth carrying out an audit if there is traffic on the site, but you notice that it is not your target audience.
Our professional recommends ordering the first audit a few weeks after launch: during this time a certain amount of data will be collected and we can analyze this.
How is the analysis of the Google Ads cabinet performed?
The audit is conducted in several stages:
Systematization of the account - we check what type of advertising is used for various goods and services, determine the number of ads and the limits of each.
Checking key queries, completeness and correctness of the semantic core - contextual advertising is aimed at the target audience, so it is important to correctly compose keywords and phrases that will reflect the essence of your product as fully as possible.
Checking minus words - used to prevent ads from being shown to an unnecessary audience.
Analysis of targeting settings - we monitor the parameters according to which advertising is configured.
Checking the time of display of ads - it does not make sense to show ads at night, it will not bring any results.
Audit of the site - we check whether the contextual advertising leads to the main resource, which shows the catalog of products and the list of services.
Analysis of advertisement texts, images, videos - their quality, completeness, relevance, how interesting it is for customers, whether they stimulate the purchase of goods or services.
Conducting analytics using Google Analytics. It shows:
what part of the audience is brought to the site by contextual advertising;
what percentage of sales comes from these ads;
what is the duration of the visit to the resource;
what percentage of rejections is.
Why should you evaluate the effectiveness of contextual advertising?
Google Ads advertising cabinet analysis is useful in order to:
Understand the interests of the target audience.
Improve the quality of customer service.
Make sure that the money is not spent in vain.
Why do we recommend ordering contextual advertising analysis from us?
Galaxy IT offers contextual advertising analysis at a favorable price and in the shortest possible time. The work is performed by a specialist who follows trends and uses the most effective methods for qualitative analysis of the effectiveness of ads. As a result he provides productive recommendations to improve the impact of advertising on business.
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It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied