What is dynamic remarketing?
This is a special type of contextual advertising, the target of which is to convince a person who has previously visited the site to buy a product or use a service. In simple words, it is a reminder to the customer about the company with the help of creative advertising banners. Dynamic marketing differs from standard marketing in that it is focused on specific goods or services that a potential buyer was looking for.
In what cases is it recommended to use dynamic remarketing?
You are the owner of an online store - the marketing tool will help you to solve the problem of abandoned carts and incomplete orders to increase the number of sales and bring your company to the top.
You are the owner of websites of hotels, travel agencies, selling or renting cars - remarketing will help you to show the user various options related to his search, choose a hotel, excursion, car.
However, you need to pay attention that the company should have, first of all, a website, and secondly, a catalog of goods or services. If the resource has a small number of products, it will not be possible to set up advertising.
What are the benefits of dynamic remarketing?
Personalization is the strongest positive side of an advertising banner. The user always sees the products and services that interest him. In addition, the ad notifies the potential buyer about a discount on a previously liked product.
Automatic creation process. Despite the fact that PPC advertising setting up is a multi-stage process, it is not necessary to waste time on the formation of advertising banners.
Easy optimization - the advertising platform determines which product to show to a specific user.
How to carry out dynamic remarketing setup?
Advertisement setup takes place in several stages:
Collection of audience data using the dynamic remarketing tag - Google Ads or the transmission data - Google Analytics.
Creating a feed with product offers - a data set that contains all information about goods and services: name, image, price, link to the site.
Loading feed into commercial data.
Launching an advertising campaign in Google Ads.
Why do we recommend ordering dynamic remarketing setup in the Galaxy IT studio?
Dynamic remarketing is a highly effective tool, but it has one significant disadvantage - a complex setup that requires special knowledge and experience, because:
Information transfers to a special feed requires the help of a programmer who knows how to do it right.
It is necessary to constantly conduct analytics and, based on the received data, make changes to the settings to increase the effectiveness of advertising banners.
So we are sure that it is worth ordering a dynamic remarketing setup at a good price from Galaxy IT.
Maybe will be interesting:
Our goal was to create a convenient website where, in a presentation form, and as conveniently as possible, it would be possible to present bags, backpacks and accessories.
Using a flat style, displaying a couple of items on the whole screen, visualization was performed, with the size of the product on the floor of the screen, for the possibility of a detailed examination of the product, without even going to the product card.
A Swedish food company that develops wireless solutions for concerts and public events and sells franchises around the world.
Kyiv jewelry store YourDiamonds
An entrepreneur from Kiev (Ukraine) who deals with the professional supply of jewelry.
There is a possibility to create jewelry with any engravings or with a diamond depending on your choice.
Selling through physical points (shops) is becoming more difficult - incomes are gradually declining, and business owners are gradually moving to online sales
1. At first, it is very convenient because you have no local restrictions: with the help of the web-site, you can sell your services or goods everywhere and everyone, and according to the info that Internet is now used by approximately 72% of the population (23 million of people) - it can be very profitable.
2. The second point that the local business is convenient as you can track your sales and statistics without any difficulties: all you need to do - just to go to the admin panel of the web-site, or use connected to the web-site Google Google analytics service which does everything for you.
It doesn't matter if you own a big business or a small one, but the presence of the web-site in many companies today is practically the face of the company by itself, that’s why the development of custom web-site and promotion of them in Khmelnytsky (as well as throughout Ukraine, Europe or Worldwide) are becoming popular services.
We clearly understand that there are an unlimited number of IT companies: large or small, expensive or cheap, that provide development, design and promotion services in both Khmelnytsky region and throughout Ukraine. That’s why You, as future customers of our company, have a question: "so why should I apply to Galaxy IT?".
At first, we have been working in web-site development market for more than 5 years, also we’ve been engaging in SEO-promotion of sites for two years from those five ones,
The second indicator of quality is our clients
From the very beginning of our work, we have set the goal for ourselves to work with foreign clients. That’s why, for almost all those 5 years we have been working with many foreign companies and clients who have given us a lot of experience and positive feedbacks from each one.
We are all just human beings…
Not everything goes smoothly. Unfortunately, while developing different complexity tasks, different unpleasant situations can take place. Somewhere there can be misunderstanding with the client, somewhere there can be made a mistake from our side, but, again - we are all just humans. Therefore, all mistakes that are made by us are always being fixed in time and we never leave bad impression of us to our client.
Unfortunately, most IT companies, large or even small, have a huge "staff turnover". It is connected with non-professionals, or with the inability to pay decent salaries for worthy professionals.
In our company, for a year and a half, the whole team remains the same. We have found professionals who has been working very hard, first of all for clients’ needs, without sparing experience for almost 5 years.
As it is mentioned above, we mainly work with foreign clients, but at the same time we allow for the possibility to share our experience of development and promotion with regional partners
That’s why our team has decided to provide these services also to local clients, organizations or companies, which are located in our Khmelnytsky hometown
Some of them has already visited our company and even used our services and remained satisfied