Services to dynamic remarketing setting up

What is dynamic remarketing?

This is a special type of contextual advertising, the target of which is to convince a person who has previously visited the site to buy a product or use a service. In simple words, it is a reminder to the customer about the company with the help of creative advertising banners. Dynamic marketing differs from standard marketing in that it is focused on specific goods or services that a potential buyer was looking for.

In what cases is it recommended to use dynamic remarketing?

1. You are the owner of an online store - the marketing tool will help you to solve the problem of abandoned carts and incomplete orders to increase the number of sales and bring your company to the top.

2. You are the owner of websites of hotels, travel agencies, selling or renting cars - remarketing will help you to show the user various options related to his search, choose a hotel, excursion, car.

However, you need to pay attention that the company should have, first of all, a website, and secondly, a catalog of goods or services. If the resource has a small number of products, it will not be possible to set up advertising.

What are the benefits of dynamic remarketing?

1. Personalization is the strongest positive side of an advertising banner. The user always sees the products and services that interest him. In addition, the ad notifies the potential buyer about a discount on a previously liked product.

2. Automatic creation process. Despite the fact that PPC advertising setting up is a multi-stage process, it is not necessary to waste time on the formation of advertising banners.

3. Easy optimization - the advertising platform determines which product to show to a specific user.

How to carry out dynamic remarketing setup?

Advertisement setup takes place in several stages:

1. Collection of audience data using the dynamic remarketing tag - Google Ads or the transmission data - Google Analytics.

2. Creating a feed with product offers - a data set that contains all information about goods and services: name, image, price, link to the site.

3. Loading feed into commercial data.

4. Launching an advertising campaign in Google Ads.

Why do we recommend ordering dynamic remarketing setup in the Galaxy IT studio?

Dynamic remarketing is a highly effective tool, but it has one significant disadvantage - a complex setup that requires special knowledge and experience, because:

1. Information transfers to a special feed requires the help of a programmer who knows how to do it right.

2. It is necessary to constantly conduct analytics and, based on the received data, make changes to the settings to increase the effectiveness of advertising banners.

So we are sure that it is worth ordering a dynamic remarketing setup at a good price from Galaxy IT.