Google Ads advertising settings

What is contextual ads setting?

This is a set of measures aimed at launching an effective marketing tool into operation. You can start working with Google Ads at any stage of business development. Our professionals analyze the current state of your site and offer the most effective option. Most often, we are contacted by clients who:

• plan a promotion or other special offers;

• want to pay only for those visitors who clicked on the ad and went to the site;

• want to monitor the effectiveness of advertising;

• have low traffic.

What are the advantages of ordering contextual advertising settings?

1. Quick start of launching an advertising campaign and immediate results. Compared to SEO optimization, the first results of which you can see only after a few months, contextual ads work from the first day of launch.

2. Transparency and comprehensibility of payment. You know how much the click costs, your budget is completely under your control, and you can always pause your ads.

3. Performance evaluation. Google Analytics helps you to analyze the results of campaigns. The most popular indicators are clicks on ads, visitor requests, and advertising platforms.

4. Wide coverage. We can set up ads on different platforms, which increases the likelihood of attracting more interested people.

5. Selection of the target audience. Contextual advertising setting up allows you to choose filters to clearly define to whom and where to show ads.

What results can be achieved after contextual advertising setting up?

Contextual advertising setting up doesn't take much time, so in a few days you'll notice:

• increasing the number of new customers, who are interested in the product sold by the company;

• improving the position of the site in organic search results due to the improvement of behavioral factors;

• increasing the number of sales and, accordingly, profit.

What are the stages of setting up Google Ads?

1. Analysis of business and target audience, determination of its strengths, creation of main goals.

2. Strategy development and selection of tools.

3. Building a clear account structure.

4. Collection of keywords depending on the portrait of the target audience.

5. Preparation of announcements.

6. Connecting an account to Google Analytics.

7. Connecting analytics.

8. Transfer of information for access to the Google Analytics account and reports.

Do not waste time - achieve brilliant results in business with high-quality contextual advertising!