Google Shopping advertising services

What is Google Shopping advertising?

This is a convenient service that allows potential customers to know about the products without going to the site. The ad displays the information that is usually most important to the buyer: photos, price, and the site from which the item was taken. Moreover, it can be shown in several places: in the search results of Google, YouTube, on partner sites. Ads are also placed in the Shopping search results tab for free.

Who is Google Shopping suitable for as an advertising tool?

Google Shopping advertising is suitable for companies that sell products, primarily:

• online stores with a large range of products - advertising shows what products the seller has, which increases the probability of buying from him;

• retailers in competitive niches with a high cost per click - the owners of such sites do not need to pay for the transition, because the potential client will understand before the click whether the price suits him or not.

What are the benefits of Google Shopping for business?

1. High conversion. Visibility of the product helps the target audience who is interested in purchasing the product to learn about it.

2. Relevance of the request. Ads are shown only to Google users who are searching or have searched for a product.

3. Immediate product presentation. Advertising shows bright images of the product that attract the attention of the target audience.

4. Saving money. Advertising shows the price, photos, so if the potential client did not like what was offered, he will not go to the site, and therefore you will not pay for a click.

5. Cost optimization and wide coverage. Once your ad is launching, you don't need to adjust it or set up because your ad updates automatically.

6. Flexible settings. Advertising can be displayed according to various parameters that will most fully correspond to the target audience.

How to set up Google Shopping?

Before launching Google Shopping ads, we check this for compliance with the requirements of the search engine. In order for your ad to be indexed correctly, not to fall under spam and filters, you should entrust this work to a specialist who knows how to set up Google shopping without unnecessary complications. In general, setting up ads takes place in several stages:

1. Preparation of a file with data of specific product items that will be advertised.

2. Checking products for compliance with the requirements of search engines, if necessary - making corrections to the product description or removing the product.

3. Analysis of the resource for the presence of all the necessary information for successful moderation - contact data, online payment, clear terms of return, exchange and delivery of the order etc.

4. Creating a Google Merchant Center account, uploading a product file and going through moderation.

5. Setting up an advertising campaign in Google Ads.

6. Launching an advertising campaign.