Targeted Facebook advertising services

What is targeted advertising in social networks?

This is an ad that is broadcast to users who do not yet intend to purchase a product or use a service. The purpose of targeting on Instagram is to familiarize people with the company, its offers, and also to arouse the desire to take targeted actions. 

Why do we recommend ordering targeted Facebook advertising?

Facebook is a popular social network that millions of people around the world use every day. This fact creates great opportunities for promoting products and services. It has such advantages as:

• variety of advertising formats: images, videos, slideshows, banners, galleries, etc;

• the possibility to launch advertising on various platforms: news feed, special advertising column on the Facebook page, partner sites;

• a large number of promotion tools;

• wide audience coverage;

• addressability - the ability to set a promotion goal;

• personalization - the most accurate parameters of the target audience;

• conducting retargeting to encourage the purchase of a user who previously interested in a specific product or service.

Thus, Facebook is the most effective promotion platform through which you can build and strengthen your brand.

What works are included in the Facebook targeted advertising setup service?

Our professionals perform work in several stages:

1. Creating an advertising cabinet and gaining access to the Ads Manager advertising tool for parametres setup.

2. Determining the goals of advertising:

• recognition (increase in popularity, audience loyalty);

• conversion (performance of targeted actions: purchase, order);

• traffic (increase in website visits, product and service views).

Before determining the target of targeting, we communicate with the client about the key tasks of the company, because an incorrectly defined target leads to the failure of the advertising campaign.

1. Target audience setup according to various parameters: gender, age, marital status, geolocation, nationality, language, education, behavioral patterns. After such a selection we have only the target audience, which increases the chances of effective use of the advertising budget and achievement of the results.

2. Selection of platforms for launching an advertising campaign: on Facebook, on Instagram, on Audience Network, on Messenger.

3. Budget calculation: the higher the price, the more often users will see ads.

4. Choice of ads display time: day or night.

5. Creation and placement of ads.

6. Error checking.

Thus, a quality targeted Facebook advertising setup allows you to effectively promote the company, its brand and products, so order a service from Galaxy IT at a favourable price.