Website and app UX design services

What is the UX design of a website or application?

UX - the user experience from interaction with the interface of the site or application, which depends on the graphic design, the structure of the resource, and understandable text. The simpler the interface, the easier it is for the visitor to find the answer, satisfy their needs and pains, performing specific targeted actions: call, send a message, fill out a special form for feedback, ordering a product or service. Our UX design specialist develops prototypes of user behavior on the site, studies his habits and conducts systematic testing.

What is included in the UX design of an application or website?

UX design specialist carries out work in several stages:

1. Formation of the product concept:

2. Discussion with the client of the tasks of the application or site, the desired structure;

3. Definition of the target audience;

4. Analytics - competitors audit, identification of their strengths and weaknesses, analysis of their products and comparison with the customer's goods or services.

5. Formation of the site or app structure - what blocks, modules will be on the page, how users will interact with them.

6. Creating a prototype - a model of the user interface on which the structure of the resource is displayed. We take into account the behavior of the target audience, scenarios of interaction with the site or application, the structure of the page, and the advantages of competitors. Also we evaluate the content - what size should the text or image be, where should it be placed.

7. Prototype testing - it is possible to find out how users perceive the resource, how they interact with it, how simple and easy it is. If there are several prototypes, the specialist compares which version works better.

Conducting UX design is useful in designing CRM systems, dashboards, and internal interfaces. The specialist does not deal with the visual part - it is the responsibility of the UI designer.

What benefits will a business get from UX design?

We recommend ordering UX design, because it helps you to be able to:

1. Make the site convenient for visitors - the target audience will quickly find answers to their questions and satisfy their needs. The client does not have to think for a long time. The easier it is for him to find the information he needs, the better the user experience will be.

2. Increase traffic (visits to the site) - a simple site attracts the attention of customers more than a complex and unclear one.

3. Increasing customer loyalty and trust - people will return to an understandable site where problems are solved quickly and easily.

Ultimately, UX design contributes to increasing the number of sales and obtaining the desired profit.